Vision Report

B2B Partner Ecosystem Marketers Must Formalize A Program To Ignite Partner Advocacy

May 8th, 2024
With contributors:
Matthew Selheimer , Kiri Bartels , Arianne Burnette


The goals of voice-of-the-partner (VoP) programs include establishing superior partner experience and satisfaction, ensuring partner commitment and loyalty, and ultimately igniting partner advocacy. Partner advocacy exponentially amplifies the voice of the partner. Unfortunately, most organizations have yet to develop or formalize a partner advocacy program. This report highlights the importance and potential that will be realized by establishing a formal partner advocacy program.

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