Vision Report

B2B Partner Ecosystem Marketers Must Formalize A Program To Ignite Partner Advocacy

May 8th, 2024
Kathy Contreras, VP, Principal Analyst
Kathy Contreras VP, Principal Analyst
Amy Bills, VP, Principal Analyst
Amy Bills VP, Principal Analyst
With contributors:
Matthew Selheimer , Kiri Bartels , Arianne Burnette

Summary

The goals of voice-of-the-partner (VoP) programs include establishing superior partner experience and satisfaction, ensuring partner commitment and loyalty, and ultimately igniting partner advocacy. Partner advocacy exponentially amplifies the voice of the partner. Unfortunately, most organizations have yet to develop or formalize a partner advocacy program. This report highlights the importance and potential that will be realized by establishing a formal partner advocacy program.

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