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B2B2C CX Value Statement Templates

Communicate CX Value To Stakeholders By Speaking Their Language

September 12th, 2022
Su Doyle, Senior Analyst
Su Doyle Senior Analyst
Sam Karpinski, null
Sam Karpinski
With contributors:
Maxie Schmidt , Judy Weader , Harley Manning , Ananya Suresh , Shayna Neuburg

Summary

B2B2C professionals who focus on their companies’ customer experience (CX) and intermediary experience (IX) need to communicate their programs’ impact on high-level business outcomes. This tool helps those leaders create a one-sentence value statement that they can use to reinforce how CX and IX actions have an impact on the key revenue, cost, and resilience outcome metrics in their organization.

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