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B2C CX Outcome-To-Action Templates

Plan CX Actions That Increase Revenue, Reduce Cost, And Improve Resilience

August 16th, 2022
Su Doyle, Senior Analyst
Su Doyle Senior Analyst
Maxie Schmidt, VP, Principal Analyst
Maxie Schmidt VP, Principal Analyst
With contributors:
Judy Weader , Harley Manning , Tina Moffett , Ananya Suresh , Shayna Neuburg

Summary

B2C customer experience (CX) leaders must align their activities to high-level business outcomes. This tool helps CX leaders ideate and communicate how CX actions have an impact on the key revenue, cost, and resilience outcome metrics in their organization.

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