B2C CX Outcome-To-Action Templates

Plan CX Actions That Increase Revenue, Reduce Cost, And Improve Resilience

August 16th, 2022
With contributors:
Judy Weader , Harley Manning , Tina Moffett , Ananya Suresh , Shayna Neuburg


B2C customer experience (CX) leaders must align their activities to high-level business outcomes. This tool helps CX leaders ideate and communicate how CX actions have an impact on the key revenue, cost, and resilience outcome metrics in their organization.

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