Become Agile To Improve Your Mobile Approach

By now, most marketers have spent time and money launching branded apps, mobilizing their websites and campaigns. However, mobile is continuing to evolve extremely rapidly and is now transforming the entire customer experience, so marketers must keep up to optimize their programs and skills. This report will look at the evolution of your mobile marketing practice through the lens of Forrester's business agility framework to help you continuously improve your approach. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. We are now updating it with data from Forrester's Q2 2015 Global Mobile Maturity Executive Survey and Forrester's North American Consumer Technographics Online Benchmark Survey (Part 1), 2015.