Best Practice Report

Best Practices For Rolling Out A Rebrand

January 1st, 2018

Summary

Rebranding requires careful planning and clear communication to employees, partners, customers, and influencers. Organizations rebrand for many reasons — some that are fairly straightforward and some that have major implications for business strategy, employees, and customers. Clearly communicate the reasons behind the rebrand and what it is meant to convey. Ensure that adequate budget and resources are allocated to support the rebranding rollout. A brand reveal event should be promoted in multiple channels, including social media. In this report, we present five sets of best practices for ensuring that the process of rolling out a new brand is successful.

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