Best Practice Report

Best Practices For Rolling Out A Rebrand

January 1st, 2018


Rebranding requires careful planning and clear communication to employees, partners, customers, and influencers. Organizations rebrand for many reasons — some that are fairly straightforward and some that have major implications for business strategy, employees, and customers. Clearly communicate the reasons behind the rebrand and what it is meant to convey. Ensure that adequate budget and resources are allocated to support the rebranding rollout. A brand reveal event should be promoted in multiple channels, including social media. In this report, we present five sets of best practices for ensuring that the process of rolling out a new brand is successful.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.