BI Maturity In The Enterprise: 2014 Update

Business Intelligence is a key foundational element for the smooth running of all enterprises, regardless of the technology used to deliver it. Whether it’s financial reporting, optimizing a marketing campaign or personalizing customer service, in the Age of the Customer, having access to the right data at the right time is essential. Making sure that it actually happens remains a challenge: While a majority of organizations recognize the importance of BI and analytics, and strive hard to put in place the organizational structures, processes and technologies to support efficient and effective BI delivery, many continue to struggle. This is confirmed by the results of Forrester’s latest BI Maturity Survey, which are presented and analyzed in the attached slide deck.