Brand Energy: A Framework For Building Your Brand

Consumers are changing, experiences are changing, and brands must change with them. Existing brand measures are useful but insufficient in this environment of upheaval. Forrester has applied its unique understanding of technology, consumer hyperadoption, and the most recent developments in the science of emotion to create the brand energy framework, a powerful approach to measuring the power of brands in a world where brand and customer experience must work together to build future-ready companies. This report helps CMOs and B2C marketing execs understand and apply our brand energy framework.