Summary
In a tumultuous 2020, ravaged by a pandemic and witness to a surging demand for equality, six "brands" occupied the spotlight. Four were traditional commercial brands: TikTok, Walmart, White Claw, and Lululemon. Two nontraditional "brands" also made their mark: Women leaders expertly guided nations through troubled waters, while Black Lives Matter reshaped the national conversation. Read this report to learn how these six leading brands thrived in adversity in 2020.
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