Brand Usage: The Marketing Style Guide

B2B brands often become inconsistent in organizations that lack guidelines governing brand usage by internal users (marketing, channel partners, direct sales) and external providers (e.g., agencies). The result is a similarly discordant set of messages delivered to external audiences. This problem can be addressed through the creation of a thorough marketing style guide to ensure that marketing content creators (including agencies and freelancers) are consistently on brand. This report illustrates a best practice style guide that will enable marketers to do their jobs more consistently, effectively, and productively.