How To Report

Brand Usage: The Marketing Style Guide

January 1st, 2018


B2B brands often become inconsistent in organizations that lack guidelines governing brand usage by internal users (marketing, channel partners, direct sales) and external providers (e.g., agencies). The result is a similarly discordant set of messages delivered to external audiences. This problem can be addressed through the creation of a thorough marketing style guide to ensure that marketing content creators (including agencies and freelancers) are consistently on brand. This report illustrates a best practice style guide that will enable marketers to do their jobs more consistently, effectively, and productively.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.