Brick And Mortar Retail Fights Back

Consumers have fallen out of love with stores. They can (and do) buy anything they like online, but miss the immediacy of an in-store purchase. Amazon's formidable supply chain investments continue to shrink the gap between order and fulfillment, but retailers are fighting back. They are using their stores for order fulfillment in a strategy that has the potential to beat Amazon at its own game. The local fulfillment boxing match is in full swing and offers new opportunities for retailers to thrive in a changing market. This report describes how AD&D professionals can select and implement the right packaged applications to bridge the immediacy gap with expedited, same day, or even same hour fulfillment.