Summary
In the past few years, firms have spent heavily on customer experience, but in many cases have failed to adapt their core systems to new trading conditions. Their legacy supply chain and inventory accounting can't keep up with the digital promise. A company's investments in eCommerce and customer experience will yield disappointing returns if it doesn't also overhaul or carry out major upgrades to legacy apps. This report helps application development and delivery (AD&D) professionals address the challenges associated with the gap between application and experience and understand possible remedies.
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