Trend Report

Brief: How To Innovate With Startups

Partner With Startups To Boost Digital Innovation

Michelle Beeson
 and  four contributors
Mar 18, 2016

Summary

Digital business strategy executives worldwide are driving innovation in search of new value for customers and operational efficiencies, and many are now pursuing relationships with startups. But these startup initiatives often disappear quietly after a few years, unable to prove their value. Working with startups offers cultural, commercial, and financial benefits but also plenty of risks. This report, which builds on our work in digital financial services, helps eBusiness execs across industries navigate these risks and make the most of their budding relationships with startups.

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