Brief: Product Innovation Must Focus On Simplicity To Enhance Customer Experiences

In the age of the customer, empowered consumers have much broader access to products; they can purchase from anyone at any time. As a result, companies must look to product innovation and differentiation — not just availability and pricing — to win, serve, and retain customers; this applies to both startups fighting for brand recognition and market incumbents with long-established names and market share. To enable product innovation that supports this customer imperative, CIOs must focus on simplicity. This report introduces three areas where simplicity can enhance the customer experience and provides examples of how major players like Cisco Systems, Infor, and SAP are adapting these to drive business growth.