Trends Report

Brief: Tech Industry Digital Business 2014

An Introduction To Digital Business For Tech Industry CIOs

July 31st, 2014
Nigel Fenwick, null
Nigel Fenwick
With contributors:
James McQuivey, PhD , Peter Burris , Nate Fleming


Digital business is different — it's not business as usual with a digital façade. Forrester defines digital businesses more broadly than just those firms selling products and services online. Digital businesses continuously exploit digital technologies to both create new sources of value for customers and increase operational agility in service of customers. This brief examines the perspectives on digital business of the tech industry executive in 2014. We highlight key data points from our 2014 survey on digital business to discern differences for the tech industry. Technology industry CIOs and executives will use this report to better understand the digital business trends influencing their industry. Readers should read this report in conjunction with "The State Of Digital Business 2014" report published in May 2014 and "Unleash Your Digital Business" published in March 2014.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.