Build A Digital Relationship With Your Customer

All consumer product strategists should sit up and take notice: There's a critical lesson to learn from the most recent changes in the media industry. While most in the business have obsessed over exactly how to digitize the media, a handful of smarter companies have instead digitized the customer relationship. The experience of these companies is instructive because all consumer product companies — even those that don't produce digital products — will have to copy these pioneers in order to build compelling product experiences that satisfy customers in the Era of Experience.