Model Overview Report

Build Trust And Lasting Emotional Bonds With Empathy

Use Forrester’s Framework To Forge Meaningful Connections With Customers, Employees, And Partners

August 7th, 2023
With contributors:


Empathy is the lever of trust that helps establish stronger emotional connections between organizations and their stakeholders. It helps teams design products and services that enable customers in meaningful ways, gives employees the ability to find more meaning in their role, and creates mutually beneficial partner relationships. This report provides executives with a five-step framework for using empathy as a lever to build strong, trusted relationships with business stakeholders despite changing market dynamics, customer habits, and global events.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.