Best Practice Report

Building a Strategy for Corporate Social Media Channel

January 1st, 2018


When building an organization’s social media presence, social operations must distribute tailored content based on how members of each target audience already participate in each social media platform or channel (e.g., LinkedIn, Facebook). Planning and developing content based on the intended result in specific channels drives higher engagement and business impact. In this report, we outline best practices for developing an effective corporate social media channel strategy.

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