Summary
Organizational change often disrupts team cohesion, making a strong, values-driven culture essential for adapting to team changes successfully. This workshop template — one of a series of six templates designed for CMOs to equip their marketing leadership teams — helps teams establish a unifying team foundation rooted in shared values. Through guided brainstorming, discussion, and refinement, teams collaboratively define their core values and articulate a clear mission statement. By clarifying these values, teams can more effectively navigate internal dynamics, resolve potential conflicts, and strengthen relationships with stakeholders.
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