Building A Winning Competitive Strategy

June 27th, 2024

Barry Vasudevan VP, Principal Analyst

John Buten Principal Analyst

With contributors:

Amy Hayes , Aidan Doyle , Drew Zalucky

Summary

To make their offerings commercially successful and avoid being blindsided by the competition, B2B organizations must assess their competitive situation on the basis of go-to-market strength and offering capabilities. Organizations must also develop a well-documented strategy to reduce the risk each competitor represents. This report describes the four steps of building a competitive strategy and offers resources portfolio marketing and product management teams can use to navigate the process.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.