Best Practice Report

Building Sales Knowledge Transfer Programs

January 10th, 2020
Jennifer Bullock, null
Jennifer Bullock

Summary

When creating sales knowledge transfer programs, B2B portfolio marketers must use a structured approach to maximize the positive impact on sales reps. During the programs phase of the Sales Knowledge Transfer Framework, portfolio marketers create a program for each element of sales knowledge that must be transferred to reps (see The Sales Knowledge Transfer Framework and Designing Effective Sales Knowledge Transfer Programs). This report describes how to build effective sales knowledge transfer programs using a template that defines the elements required to create, activate, and deliver each program.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.