Best Practice Report

Building The B2B Newsroom

January 1st, 2018


A need for an increasing amount of rapidly produced content is forcing marketing and communications teams to rethink their internal content creation resources. B2B newsrooms structured like a journalistic operation can help organizations efficiently increase their production of high-quality content. However, the need to produce a steady stream of high-quality content and react nimbly to marketplace developments can put an enormous strain on traditionally staffed marketing and communications teams. This report will demonstrate how creating an effective B2B newsroom can produce top quality sales and marketing content to support different organizational initiatives and revenue objectives.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.