Building The B2B Newsroom

A need for an increasing amount of rapidly produced content is forcing marketing and communications teams to rethink their internal content creation resources. B2B newsrooms structured like a journalistic operation can help organizations efficiently increase their production of high-quality content. However, the need to produce a steady stream of high-quality content and react nimbly to marketplace developments can put an enormous strain on traditionally staffed marketing and communications teams. This report will demonstrate how creating an effective B2B newsroom can produce top quality sales and marketing content to support different organizational initiatives and revenue objectives.