Toolkit

Built For Impact: Marketing Organization Structures

A Collection Of Marketing Organizational Chart Examples

August 2nd, 2021
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
Jen Sanning, VP, CMO Executive Partner
Jen Sanning VP, CMO Executive Partner
With contributors:
Mike Proulx , Chahiti Asarpota , Christine Turley

Summary

Restructuring your team is not the answer to how to achieve your marketing purpose. Even so, we are often asked: How do other companies organize their marketing teams? This resource offers guidance about how you should think through questions of structure — as a lever to pull to help achieve your strategy — and provides an appendix with an anonymized set of marketing organizational charts sorted by industry.

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