Best Practice Report

Bulldoze Or Remodel? A Structured Approach to Website Redesign

January 1st, 2018


A company’s website serves a crucial role as primary communications channel and information source. As a company evolves, its strategy, goals, and priorities change, so ensuring the website is effectively supporting the company is a constant task. To remain effective, the website also must change to better align to the goals and priorities of the new strategy, as well as changing user needs and markets. Because designing an effective website is a complex process, it can be difficult to determine how many and what types of changes are necessary. In this report, we outline a structured process for determining when and how much a B2B website should be redesigned.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.