Summary
The business capability framework enables technology executives to align their investments to specific business domains — distinct areas within the organization focused on achieving particular business outcomes, such as marketing, sales, and IT. Aligning Forrester’s business capability framework to these domains helps to identify gaps, prioritize initiatives, and make data-driven decisions to meet the unique challenges and opportunities of each domain. This report provides insights into key questions addressed by the domain capability view, the benefits it offers, and the critical discussions it enables, all focused on achieving operational excellence in an organization’s domain.
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