Summary
A service-level agreement (SLA) outlines the requirements for passing an opportunity, with one or more buying group members attached, from one team to another in the context of Forrester’s B2B Revenue Waterfall™. SLAs must be clearly documented and outline the roles of those who are passing and receiving opportunities, detail the responsibilities for each, and specify the commitments and time frames for each responsibility. Use these Buying Group SLA Templates to define the specifics for each handoff between teams in the revenue engine.
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