Summary
PerkettPR made its strategic, and definitive, decision to focus investment on quality staff — not office space. Since its inception in 1998, the company has been a virtual organization with no intent of transitioning to a traditional office environment. What PerkettPR lacks in physical office space it makes up for in the processes and technologies it uses to ensure a productive and motivated virtual, remote workforce. And as it turns out, its remote workers are more productive and greener when compared with their previous office-based environments. IT ops professionals can learn from PerkettPR by leveraging a "golden image" standard, remote support technologies, robust storage capabilities, collaboration tools, and being proactive about green IT.
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