Case Study

Case Study: Myntra Embraced Artificial Intelligence To Transform Its Business Model

Experimentation And Discipline Are Key To Thriving On Emerging Technologies

November 27th, 2018
With contributors:
Ashutosh Sharma , Frederic Giron , Sucharita Kodali , Kjell Carlsson, PhD , Sukriti Dangi , Bill Nagel


Application development and delivery (AD&D) professionals and business leaders struggle with the question of how to adopt emerging technologies such as artificial intelligence (AI) within their business. The challenge of creating truly meaningful business impact without being swept away in the undertow can be daunting. Learn how Myntra successfully experimented with, embraced, and is thriving on artificial intelligence.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.