Summary
To find the right products and services, online retail customers still must use old standbys like search and functionality filtering, which pale compared to the assistance, personalization, and overall value a seasoned store associate provides. This report presents eBusiness professionals with a look at how The North Face and 1-800-Flowers.com are tapping conversational online commerce to better align customer needs and product offerings by using IBM/Fluid's Expert Personal Shopping (XPS) solution.
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