Summary
Product strategists at Yelp have made it possible for its mobile users to generate and contribute to the content of Yelp's core product. Its mobile applications offer many ways for users to quickly and simply generate content. Yelp is able to attract and keep these users by offering a product that delivers on the high expectations held by the most tech-savvy consumers — the digital and discerning crowd that makes up the mobile army of creators.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).