Best Practice Report

Certification: The Key To Partner Marketing Success

January 1st, 2018


B2B organizations are increasingly shifting demand creation responsibilities to their channel partners. Suppliers must increase the marketing skills of their partners to ensure proper execution. When partner marketing resources are trained and certified in relevant marketing skills and specific programs, they become more focused on executing those programs and driving demand. Add marketing certification to product and sales training to enable partners to effectively execute the demand programs developed for them. In this report, we describe how to create certification programs that increase partner marketing knowledge and effectiveness.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.