Summary
B2B organizations are increasingly shifting demand creation responsibilities to their channel partners. Suppliers must increase the marketing skills of their partners to ensure proper execution. When partner marketing resources are trained and certified in relevant marketing skills and specific programs, they become more focused on executing those programs and driving demand. Add marketing certification to product and sales training to enable partners to effectively execute the demand programs developed for them. In this report, we describe how to create certification programs that increase partner marketing knowledge and effectiveness.
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