Best Practice Report

Channel Lead Management: Service-Level Agreements

October 22nd, 2020

Summary

When working with partners, channel marketers should recognize the importance of formalizing and documenting mutual agreements in writing before advancing the lead or opportunity exchange. Channel lead management service-level agreements (SLAs) formalize the supplier and partner commitments for channel lead and opportunity management processes and define requirements upfront with a mutually signed contract. In this report, we introduce the key components of a channel SLA and best-practice considerations to ensure lead and opportunity management success with partners.

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