Planning Guide Report

Channel Marketing: Planning Assumptions 2019

August 3rd, 2018


Channel marketing teams that are intent on improving partner experience, expanding through-partner marketing efforts, and optimizing customer engagement through partners must cater to multiple partner types despite flat investment levels and scarce resources. Today’s channel marketers also are responsible for implementing partner engagement and demand creation processes supported by channel-specific technologies and fueled by the data that these systems generate. In this report, we describe five planning assumptions that channel marketing leaders should incorporate into their planning for 2019.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.