Planning Guide Report

Channel Marketing: Planning Assumptions 2021

September 8th, 2020


Understanding partner and buyer needs will be a paramount concern during 2021 planning. The current market disruption will have an ongoing impact on the channel, and marketers must cultivate acceptance and empathy toward partners and their buyers during these challenging times. In this report, we introduce five planning assumptions that must be top of mind for channel marketing leaders as they enter into the 2021 planning process.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.