Channel Marketing: Planning Assumptions 2021

September 8th, 2020

Summary

Understanding partner and buyer needs will be a paramount concern during 2021 planning. The current market disruption will have an ongoing impact on the channel, and marketers must cultivate acceptance and empathy toward partners and their buyers during these challenging times. In this report, we introduce five planning assumptions that must be top of mind for channel marketing leaders as they enter into the 2021 planning process.

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