Roadmap Report

Chart Your Course To Customer Loyalty Maturity

January 10th, 2022
With contributors:
Brigitte Majewski , Benjamin Nagle , Jen Barton


B2C marketers trying to increase customer loyalty face many challenges, including myopic me-too strategies, disparate data, siloed customer insights, and inadequate measurement practices. If you want to elevate your loyalty approach, you need a roadmap that clearly articulates the steps to get there. This report lays out a roadmap based on your current loyalty maturity and helps you nail down the concrete steps you’ll need to push your loyalty maturity to the next level.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.