Roadmap Report

Chart Your Course To Customer Loyalty Maturity

January 10th, 2022
With contributors:
Brigitte Majewski, Benjamin Nagle, Jen Barton


Use this roadmap based on your current loyalty maturity to help brands advance to the next level of loyalty maturity.

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Forrester helps business and technology leaders use costumer obsession to accelerate growth. That means empowering you to put the costumer at the center of everything you do: your leadership strategy, and operations. Becoming a costumer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.