Summary
The COVID-19 pandemic and social distancing fast-forwarded the B2B buyer journey into an almost exclusively digital adventure. Buyers are seeking experiences and content delivered primarily though channels such as vendor websites, search engines, and technology information websites. This report describes how chatbots and virtual assistants (VAs) can help B2B organizations retain and grow market share by improving the digital experience for buyer expectations for help throughout omnichannel digital journeys.
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