Forecast Report

Collection: Updates To Forrester’s Global Retail Scenario Planners

October 12th, 2020
With contributors:
Himank Joshi , Reineke Reitsma


Retail leaders should use this collection of research to understand the impact of COVID-19 on our 2020 retail forecasts. We provide five-year forecasts of the impact of COVID-19 for 15 countries for computer hardware and accessories, consumer electronics, health and personal care, media (books, music, and videos), apparel and accessories, appliances, grocery, and homeware and furniture. We created this model and these reports based on the information available on July 7, 2020, about the economic impact of COVID-19 for the regions covered. We will revisit this model when further adjustments are necessary. Read the recommended research and schedule an inquiry for further help.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.