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Communicating Program Status For Reputation, Demand, Engagement, And Enablement Programs

January 6th, 2022
Renee Irion, Principal Analyst
Renee Irion Principal Analyst
Rani Salehi, Principal Analyst
Rani Salehi Principal Analyst
With contributors:
Steven Casey , Ian Bruce , Craig Moore , Amy Bills , Marcia Trask , Emily Wen , Arianne Burnette

Summary

Marketing decision-makers consistently report that one of their top challenges with marketing programs is using insights to drive decisions. Many marketing program leaders struggle to effectively monitor, assess, and share the health of the programs they lead. To help marketing leaders overcome this challenge, this report provides guidance and a downloadable program status template as a starting point to capture and socialize the performance of marketing programs.

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