Trends Report

Companies Will Evolve In Four Ways To Serve SMEs

January 17th, 2020

Summary

The ecosystem of small- and medium-sized enterprise (SME) services will require each firm to choose a role. Suppliers create the core services that SME marketplaces deliver. Specialists differentiate their branded products and services on existing marketplaces. Marketplaces will bring SMEs and product firms together. Bank-as-a-service companies provide platforms to deliver services but don’t seek brand visibility for SMEs.

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