Template

Completing A Buying Group Profile Template

 and  six contributors
Apr 04, 2025

Summary

The Forrester Buying Group Profile Template is designed for organizations moving away from a leads-based demand generation model to an opportunity-based approach that focuses on entire buying groups as part of a revenue process transformation. The template should be completed by portfolio marketers and then used by frontline marketers. The template allows marketers to profile and capture all buying group members, including any personas that have not been prioritized.

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