How To Report

Conducting A Marketing Competency Assessment

January 1st, 2018
Marcia Trask, null
Marcia Trask

Summary

A competency assessment gives marketing leaders valuable insight and delivers actionable input for marketing enablement efforts. Successful competency assessments are based on the identification of required competencies, structured assessment questionnaires, broad participation, and executive sponsorship. Use these assessments as an element of an ongoing learning culture, rather than as a tool for short-term performance improvement. This report helps marketing managers learn how to conduct a marketing competency assessment to identify gaps and provide actionable insights for marketing enablement programs.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.