Conducting A Product Management Activity Assessment

Many B2B product management leaders believe that their product managers are not allocating time appropriately to the right activities and responsibilities. A product management activity assessment can evaluate how product managers are spending their time and identify opportunities for improvement. Variations across an organization may provide insight into the different time allocations of more mature product management teams.

B2B product management leaders often are looking to improve the effectiveness and efficiency of their product management teams. In particular, many leaders feel that product managers are neglecting responsibilities in areas like market opportunity identification and portfolio management because they are spending too much time on product delivery activities (see Introducing The Product Management Range Of Responsibilities Model). In this report, we describe how to prepare for, execute, and analyze the results of a product management activity assessment.