Decision Tool

Conducting A Product Marketing And Management Model Assessment

January 1st, 2021
Lisa Singer, VP, Research Director
Lisa Singer VP, Research Director
Beth Caplow, VP, Principal Analyst
Beth Caplow VP, Principal Analyst

Summary

The Forrester Product Marketing And Management (PMM) Model is a customer-centric, collaborative product lifecycle and commercialization process for B2B organizations. Even before implementing the PMM Model, companies can use it as a way to assess their current process to identify process gaps and capability deficiencies. In this report, we explain the objectives and outputs of a Product Marketing And Management (PMM) Model Assessment and provide an overview of the process used to complete the assessment.

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