Decision Tool

Conducting A Product Marketing And Management Model Assessment

January 1st, 2021


The Forrester Product Marketing And Management (PMM) Model is a customer-centric, collaborative product lifecycle and commercialization process for B2B organizations. Even before implementing the PMM Model, companies can use it as a way to assess their current process to identify process gaps and capability deficiencies. In this report, we explain the objectives and outputs of a Product Marketing And Management (PMM) Model Assessment and provide an overview of the process used to complete the assessment.

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