Vision Report

Connected Messaging Drives Deeper Audience Engagement

Create Connected Messaging By Weaving Threads Through Your Messages

May 23rd, 2023
Barry Vasudevan, VP, Principal Analyst
Barry Vasudevan VP, Principal Analyst
Ian Bruce, VP, Principal Analyst
Ian Bruce VP, Principal Analyst
With contributors:
Amy Hayes , Matthew Selheimer , Kaitlyn Coalson , Drew Zalucky

Summary

B2B messaging often comes across as frayed and damaged — like a tattered piece of cloth — and doesn’t form a cohesive narrative. Ultimately, this results in messaging that fails to connect with audiences. B2B organizations must find ways to build integrated messaging that weaves consistent elements together, thus ensuring relevance and impact for every business stakeholder. In this report, we introduce a model for understanding how B2B messaging must be connected and provide practical guidance on how to create connected messages for exceptional business outcomes.

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