Best Practice Report

Connected Messaging Starts With An Aligned Team

A Process For Developing Organizationwide Connected Messaging

January 8th, 2024
Barry Vasudevan, VP, Principal Analyst
Barry Vasudevan VP, Principal Analyst
Ian Bruce, VP, Principal Analyst
Ian Bruce VP, Principal Analyst
With contributors:
Amy Hayes , Matthew Selheimer , Kaitlyn Coalson , Drew Zalucky

Summary

Creating connected messaging is a fundamental marketing requirement but requires alignment throughout the organization. Organizations often struggle with developing messaging that resonates across audiences from buyers and customers to employees, investors, sellers, and partners. The challenge is exacerbated at siloed organizations in which one department struggles to understand what is even being said by another — let alone use it. In this report, we outline a process for marketing teams to engage with the rest of the organization to build connected messaging that resonates with key audiences.

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