Trends Report

Construct The Business Case For Digital Store Transformation

January 28th, 2022
Scott Compton, null
Scott Compton
With contributors:


Retailers today are transforming their physical stores from places to shop to digital centers of engagement. Myriad technology solutions support this transition, including automated checkout, dynamic pricing, augmented or virtual reality, and facial recognition. This report shows digital business professionals how to use Forrester’s Total Economic Impact™ (TEI) methodology to plan, implement, and manage digital store solutions.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.