Trends Report

Construct The Business Case For Digital Store Transformation

January 28th, 2022
With contributors:

Summary

Retailers today are transforming their physical stores from places to shop to digital centers of engagement. Myriad technology solutions support this transition, including automated checkout, dynamic pricing, augmented or virtual reality, and facial recognition. This report shows digital business professionals how to use Forrester’s Total Economic Impact™ (TEI) methodology to plan, implement, and manage digital store solutions.

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