Trends Report

Consumer Buying Enters A New Era And B2C Firms Must Prepare

August 12th, 2020


Over the next decade, four factors will fundamentally drive how firms must evolve to meet consumer buying demands: a new distribution ecosystem, the concept of trying while buying, values-based buying, and myriad novel revenue and profit models. For B2C firms to succeed in the dynamic world of commerce, they must constantly evolve to meet changing customer expectations, adapt to shifting behaviors, and prepare for unpredictable economic and catastrophic events.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.