Data Overview Report

Consumer Insights: US Youth, 2025

Meet Gen Alpha: The Socially Smart Digital Natives

 and  three contributors
May 29, 2025

Summary

“Kids these days” spend materially more time online versus their parents and grandparents. As a result, adults are intrigued yet concerned about how this generation will disrupt the future of commerce, content, and community. This report uses Forrester’s Youth Survey, 2024, to analyze the behaviors and attitudes of online youths (ages 12 to 17) in comparison to adults (ages 18 and older).

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).