Data Overview Report

Consumers’ Perception Of Quick-Service Food And Beverage Brands

Salience, Fit, and Affinity Drive A Brand’s Energy

 and  two contributors
Dec 04, 2023

Summary

Forrester’s Brand Energy Framework describes a brand’s capacity to grow and create value by energizing customer relationships and creating passionate advocates. This report uses Forrester survey data and this framework to analyze a variety of quick-service food and beverage brands like McDonald’s and Starbucks. CMOs working in this and other categories can learn how the three pillars of brand energy — salience, fit, and affinity — drive brand perception, growth, and value for brands.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).