Corporate App Store Environments Open New Market Opportunities

Corporate mobile technology for enterprise IT is increasingly complex. More employees are using personally owned smartphones and tablets at work, and firms are leveraging an array of mobile applications to interact with employees, customers, partners, and suppliers. To manage and control the fragmented mobile application landscape, proactive companies are deploying corporate app store environments. Companies assemble these environments from three categories of app stores: consumer-focused app stores, vendor-sponsored app stores, and internal corporate app stores. Over the next four years, vendor strategists will expand corporate app store functionality beyond mobile application deployment to also offer comprehensive file sharing, storage, content sharing, and enhanced reporting and monitoring services for smartphones, tablets, and eventually PCs.