Corporate Social Media Policy: Critical Components

Social media policies must reflect corporate cultural and behavioral norms and are often digital translations of existing employee codes of conduct. Policies must acknowledge the difference between employees’ personal and professional use of social media. Historically, marketing policy documents have been heavy-handed and prohibitive. Now that most organizations encourage employees to participate in social media, marketers must strike the right balance between protecting the organization and encouraging social agility. This report provides corporate leaders with three critical components to develop and implement an effective corporate social media governance policy.